Moncrief's Flowers & Why Nots was founded by Matt Moncrief, whose relationship with floral design spans more than three decades.

Matt's foundation in floral work began in childhood, creating holiday garlands and arrangements, and deepened through hands-on experience working alongside a professional floral designer and within a funeral home, where he developed an eye for composition, proportion, and craft across a wide range of styles. That early exposure grew into a lasting practice — formal floral design coursework, and years of creating arrangements for personal gifts, events, and everyday enjoyment.

After a 30-year career in corporate technology leadership, Matt founded Moncrief's Flowers & Why Nots to bring that lifelong craft to clients directly, offering thoughtful, custom floral design and delivery for events, gifts, and everyday occasions.

Every stem is thoughtfully chosen, every arrangement designed with intention — built with the same care that first drew Matt to flowers: an attention to detail, a sense of composition, and a genuine enjoyment of creating something beautiful for the people who receive it.